AD Mobility is a new brand identity launched by the Integrated Transport Centre that is aligned with Abu Dhabi’s ambitious vision to rank among the most advanced cities in the world, and deliver a safe, smart, sustainable and competitive mobility ecosystem across the Emirate. It will harness technology, innovation, and sustainability to accommodate the Emirate’s growing population, redefine urban living, and meet future mobility needs. AD Mobility’s mandate includes overseeing land transport, aviation, and maritime activities in addition to driver and vehicle licensing and permitting services, solidifying its commitment to shaping the future of mobility in the region.